Pay Per Click Management

Where Will Your Adverts Appear?
Your targeted ads will appear in the sponsored links section of a search engine when a user types in a keyword that matches your product or service. These typically appear to the right hand side of the organic results.

Organic Results
The search results in the left column are what the search engine deems to be the most relevant results for the search term. No business can buy a position here.

The only hope somebody has to acquire this type of traffic is to use Search Engine Optimization to try to increase the organic position. This can be very costly and results can never be guaranteed.

Why Pay Per Click?
If your website does not receive any of the highly profitable traffic from search engines then Pay Per Click marketing allows you to achieve first page position almost immediately. You pay a small fee each time a potential customer clicks on your advert. The cost per click is managed so that it will always be profitable. If it doesn't work out, PPC can switched off at any time.

Every sale/lead from Pay Per Click can be precisely tracked so that the exact Return on Investment is transparent at any time.

But I'm Already High on the Search Engines?
Many websites already achieve a good position on the organic search results for a limited range of keywords. A website selling Playstation games may already be at position 3 for the search query ‘playstation games’. But what is the position for the search queries –

Playstation games online (page 3?)
Online playstation games (page 5?)
Buy playstation games online (page 2?)
Playstation games next day delivery (page 100?)

The keyword combinations (and your associated website position) are endless. Pay Per Click allows us to bid on a broad range of keywords and achieve first page position for every single one, maximising the profitable traffic that search engines can offer.

Additionally, many users are now looking immediately to the sponsored links when they want to purchase goods or services. They are seen as the commercial results and are immediately relevant to a user who wants to buy goods or services.

Users tend to first review the organic search results when they are searching for free information.

consumm8» PPC Strategy

Why Employ consumm8» to Manage your Pay Per Click Campaigns?
Easy to get into and difficult to master; PPC is a marketing minefield.

consumm8» will increase the profitability of your PPC campaigns using a scientific approach of ad optimization, professional keyword selection and skilled bid management.

Finally, because traffic volumes can change dramatically by altering the agreed Cost Per Action, we will work to find the Optimum CPA for maximising Return on Investment.

Establish Agreed Target Cost Per Action
A Cost Per Action (CPA) is the cost that you are willing to spend for a user to reach a desired goal – typically a signup, enquiry or sale.

Lets say that your website sells widgets for £500. Each widget sale brings £100 profit. The CPA would be the cost of generating a single sale. We could agree on a target CPA of £50 so that we use 50% of the profit in each sale to spend on PPC marketing. By working to this formula, the campaign is always profitable.

It is our job to maximise on the quantity of goals reached within the CPA target.

Professional Keyword Selection
Our experience in selecting the right keywords (and covering every possible combination) will ensure that your adverts get displayed when a customer is searching for you. This ensures maximum exposure and increased traffic volumes. Poor keyword selection is usually a major contributing factor in an underperforming campaign.

Finding those keywords is only half the battle – understanding exactly how those keywords trigger your ads allow us to maximise the effectiveness.

If you bid on the keyword ‘playstation games’ it is highly likely that the search engine will display your advert when a user searches on ‘download free playstation games’. The search engine is trying to be helpful and expand your exposure. This often has a detrimental effect on campaign performance. consumm8» will manage this waste out of a campaign and spend the money saved back into those search queries that do perform.

Experienced Ad Optimization
consumm8» will optimize your adverts to achieve the highest possible position for the lowest possible cost. This is essential to achieve the greatest volume of completed goals within the CPA target. Alternativly, this saving can be used to cut the marketing costs whilst still maintaining established sales volumes. We do this by increasing the value of your ads to the search engine by making your ads stand out from the crowd.

Effective Bid Management
Your keywords will be managed ensure that sales are achieved consistently within the CPA target (Cost Per Action).

Example
Lets say that your website sells widgets for £500. On each widget is a £100 profit. The CPA would be the cost of generating a sale. We could agree on a target CPA of £50 so that we use 50% of the profit in each sale to spend on PPC marketing.

If the keyword BUY WIDGETS ONLINE regularly converts @ 1%, we will ensure that you are spending no more than £0.50p per click to meet the CPA target meaning that each sale will be made on average for £50 or less.

Finding the Optimum Target CPA
We will work with you to find the Optimum Target CPA. By adjusting the Target CPA we can find that which brings the greatest profit to yourselves (due to the variance in the volume of sales achieved with each adjustment).

We strongly believe that customer retention should be due to our profitable performance and customer dedication. For this reason, we do not ask that you sign up with us for any minimum term.

Contact consumm8»